Personal Buying Preferences....
Alright... so this is kind of a survey. I'm interested to know about other people's buying decisions and what influences them.
As well I must be honest, the answers you share will be used to influence certain aspects of a new product launch a business partner and I are developing (if you'd like I can keep you posted on that progress).
So please if you have a spare moment, take a second - post a reply and share some of your thoughts!
On a scale of 1 to 10, 1 being completely irrelevant and 10 being absolutely necessary please rate the following statements for me. My answers are at the bottom.
1) Price is a very important factor in my purchasing decision.
2) If the product has a scientifically proven benefit yet costs moderately more than others, I will still purchase the supplement.
3) If a product contains caffein as a short term energy booster, I will not purchase it. (ie energy drinks & pills)
4) If a product is solely available through online purchasing, I will not buy.
5) (an open ended question) What else affects your buying decision?
My answers:
1) 3
2) 8
3) 3
4) 1
5) Science behind the product, I prefer to see independant test results, maybe even a review.
Company branding - I'll be honest I dont buy something that looks like garbage, if the company does not look professional then i disregard it's products.
Thanks guys, I'm quite excited to hear other's thoughts!
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