Despite the fact that more than 7.2 million people (almost 12% of the population) are members of a gym or leisure centre[1] and the average length of membership is almost one and a half years[2] many myths about the health and fitness industry still persist. But the truth, underpinned by independent research debunks these inaccurate perceptions. MYTH ONE: January is
the most popular time to join a gym - as part of the traditional 'New Year Resolutions' frenzy.
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The Truth About Gyms
